Editorial policy

Purpose

We write to inform. We are not trying to talk anyone into keto. Every text has to be accurate and clear, and honest about what we know and what we do not.

What we never write

That the ketogenic diet, a food or a product cures, prevents or reverses a condition.

That someone can stop or change medication without their doctor.

Promises of a specific result, such as so many kilos in so many weeks.

Testimonials as proof that something has a medical effect.

How we refer to conditions

We write about what has been studied and avoid wording that says the diet “does” something. For example:

“Studies have examined the ketogenic diet in people with [condition]; the findings are [description], with the following limitations: [limitations].”

“The available evidence is not sufficient to support that [claim].”

“If you have [condition] or take medication, talk to your doctor before changing your diet.”

Sources

Health claims rest on sources the reader can check, where they exist, and are listed at the end of the text. When the data are few or conflicting, we say so plainly.

Medical review

Health texts are checked by a health professional; their name and the date of the check appear on the page. If a text goes out before that check, we say so clearly on it.

Corrections

When we get something wrong, we correct it quickly and openly. If you spot a mistake, write to us from the “Contact” page under the subject “Content error”.

Independence

Nobody pays to change what we write. Where there is advertising, sponsorship or an affiliate link, we say so clearly on the page.

Translations

English texts that came from machine translation carry a label until a person has checked them. If the two versions differ, the Greek one applies.